Branding
Branding is the art of creating a unique identity for your business that sets you apart from the competition.
We understand the importance of a strong brand in today’s competitive marketplace. Our team of experts will work closely with you to develop a comprehensive branding strategy that aligns with your business goals and values.
It’s the story you tell, the emotions you evoke, and the perception you create in the minds of your customers. At its core, branding is about building trust, establishing credibility, and making a lasting impression.
Let us help you create a brand that resonates with your audience and drives business success.
BUILDING A BRAND IDENTITY
A company’s brand identity is the combination of visual and content choices that represent your company’s personality. It’s the face of your brand. Your brand identity is composed of the visual brand elements you’ve chosen, like your color palette, but it also includes your brand’s voice and tone. If created successfully, your brand identity will represent and allude to your brand values and mission.
Here’s some of what brand identity includes:
Brand visuals, like colors, logo, fonts, layouts, and design elements like photography and illustrations
Brand voice and tone, including a slogan or tagline, social, email, and in-product content messaging, ad copy, and website copy
REBRANDING ESTABLISHED BUSINESSES
Rebranding is a marketing strategy utilized to change the image of a company. A rebrand doesn’t just refer to changes to its logo but a new identity, including its name, visual elements(look and feel), messaging, and positioning. Although most rebranding campaigns include a logo or name change, this is only sometimes necessary. Rather than just a logo change, a rebranding strategy should be about adjusting or reimagining its brand strategy, aiming to align its visual identity, organizational vision, mission, and value proposition it seeks to communicate with its current and ideal customers. When done well, established business rebranding strategies help companies transition to the next generation.
BRAND POSITIONING AND MESSAGING
A strong brand isn’t easy to build – it can take years to establish. As head of brand at Atlassian, I can tell you it’s not just how you want your customers to perceive you; it’s also strategy, research, copywriting, designing, concepting, and most importantly an exercise in reality to ensure that you’re basing everything you do off of the actual offering and not what you think it should be.
While brand does involve a hundred different aspects, we’ll focus on the two main ones that make up your brand: positioning and messaging.
BRAND STRATEGY
A brand strategy is a framework that determines how businesses present themselves to customers and stand out among competitors. Your business’s brand is more than just its name, logo, fonts, and colors. Think of your brand as the sum of your business’s look and feel, personality, philosophy, values, and customer experiences. Consistent and values-driven brand efforts inspire trust in consumers, who are increasingly purchasing from brands that offer quality while contributing to a better world, according to reports by Lucidpress.
FORMULATING BRAND GUIDELINES FOR DESIGN, STYLE AND TONE
Brand guidelines are rules a business sets for how it presents itself to the public, including its colors, fonts, voice, and design. Having consistent branding helps customers have the same experiences when interacting with the business.
Smaller businesses with limited time and resources can create simple brand guidelines, called “minimum viable brand guidelines” or a “brand style guide” to start. The important thing is to consistently follow the guidelines so they’re effective.
MAPPING OUT A SOCIAL MEDIA STRATEGY
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.
The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.
DIGITAL ASSETS THAT ACCURATELY REFLECTS THE BRAND VOICE
Like many terms in the world of branding, “brand voice” gets thrown around a lot without a solid definition to weigh it down.
ome sources compare brand voice to your brand’s personality. It’s usually expressed as a matrix of brand characteristics and the dos and don’ts that come with them. For example, a brand that identifies as “ambitious” might specify that its language should be success-oriented and confident, avoiding qualifiers like “maybe,” “nearly,” or “almost.”
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